Brewing Styles Compared
Not all coffee is brewed in the same way. Different brewing styles can cause changes in the flavor and strength of the drink. Here are just a few brewing styles that you may incorporate in your shop:
- Drip Brew
Ground coffee is added to a brew basket and placed in an automatic coffee machine for this brewing style. Gravity is used to pass water through the grounds, resulting in a traditional cup of coffee. - Pour Over
This brewing style is achieved by pouring boiling water slowly through coffee grounds as they sit in a filter basket. The coffee then drips into a single cup, resulting in a potent brew. - Cold Brew
For cold brew, coarsely ground coffee is placed in room temperature water and allowed to steep for an extended period of time. This results in a less bitter, highly caffeinated brew. - Espresso
To achieve an espresso brew, you’ll need an espresso or cappuccino machine. These machines pass pressurized hot water through a filter containing dark roasted finely ground coffee beans. The force of the water produces a highly concentrated coffee shot. This is the method most commonly used for the base of coffee drinks. - Ristretto
Brewed in a similar method to the espresso, pressurized water is passed through the coffee grounds. However, you would use half the amount of water. The shorter brewing cycle creates a more concentrated and darker shot of espresso.
Different Coffee Drinks
Most types of coffee drinks comprise three common ingredients: espresso, steamed milk, and foam. Additional toppings can be added to each coffee type based on your customers’ unique preferences. The following are just some of the coffee drink definitions and possible cup pairings you may consider adding to your coffee shop menu. It’s important to note that drink ratios may vary from coffee shop to coffee shop.
Espresso
The espresso, also known as a short black, is approximately 1 oz. of highly concentrated coffee. Although simple in appearance, it can be difficult to master.
- Ratio: 1 shot of espresso
- Cup: 2-4 oz. Espresso Cup
Double Espresso
A double espresso may also be listed as doppio, which is the Italian word for double. This drink is highly concentrated and strong.
- Ratio: 2 shots of espresso
- Cup: 3-4 oz. Demitasse Cup
Red Eye
The red eye’s purpose is to add a boost of caffeine to your standard cup of coffee.
- Ratio: 1 shot of espresso + 6 oz. of drip-brewed coffee
- Cup: 8 oz. Coffee Mug
Americano
Americanos are popular breakfast drinks and thought to have originated during World War II. Soldiers would add water to their coffee to extend their rations farther. The water dilutes the espresso while still maintaining a high level of caffeine.
- Ratio: 1 shot of espresso + 3 oz. of hot water
- Cup: 5-6 oz. Glass Coffee Mug
Macchiato
The word macchiato means mark or stain. This is in reference to the mark that steamed milk leaves on the surface of the espresso as it is dashed into the drink. Flavoring syrups are often added to the drink according to customer preference.
- Ratio: 1 shot of espresso + 1 to 2 teaspoons of steamed milk
- Cup: 3 oz. Glass Espresso Cup
Long Macchiato
Often confused with a standard macchiato, the long macchiato is a taller version and will usually be identifiable by its distinct layers of coffee and steamed milk.
- Ratio: 2 shots of espresso + 2 to 4 teaspoons of steamed milk
- Cup: 5 oz. Rocks Glass
Cappuccino
This creamy coffee drink is usually consumed at breakfast time in Italy and is loved in the United States as well. It is usually associated with indulgence and comfort because of its thick foam layer and additional flavorings that can be added to it.
- Ratio: 1-2 shots of espresso + 2 oz. of steamed milk + 2 oz. of foamed milk + sprinkling of chocolate powder (optional)
- Cup: 6-8 oz. Cappuccino Mug
Flat White
A flat white also originates from New Zealand and Australia and is very similar to a cappuccino but lacks the foam layer and chocolate powder. To keep the drink creamy rather than frothy, steamed milk from the bottom of the jug is used instead of from the top.
- Ratio: 1 shot of espresso + 4 oz. of steamed milk
- Cup: 6 oz. Glass Tumbler
Cafe Latte
Cafe lattes are considered an introductory coffee drink since the acidity and bitterness of coffee are cut by the amount of milk in the beverage. Flavoring syrups are often added to the latte for those who enjoy sweeter drinks.
- Ratio: 1 shot of espresso + 8-10 oz. of steamed milk + 1 cm of foam
- Cup: 14 oz. Mixing Glass
Mocha
The mocha is considered a coffee and hot chocolate hybrid. The chocolate powder or syrup gives it a rich and creamy flavor and cuts the acidity of the espresso.
- Ratio: 1 shot of espresso + 1-2 oz. of chocolate syrup/powder + 1-3 oz. of steamed milk + 2-3 cm of foam or whipped cream
- Cup: 6-8 oz. Irish Coffee Mug
Vienna
There are a few variations on the Vienna, but one of the most common is made with two ingredients: espresso and whipped cream. The whipped cream takes the place of milk and sugar to provide a creamy texture.
- Ratio: 1-2 shots of espresso + 2 oz. of whipped cream
- Cup: 4-5 oz. Espresso Mug
Affogato
Affogatos are more for a dessert coffee than a drink you would find at a cafe, but they can add a fun twist to your coffee menu. They are made by pouring a shot of espresso over a scoop of vanilla ice cream to create a sweet after-meal treat.
- Ratio: 1-2 shots of espresso + 1 scoop of vanilla ice cream
- Cup: 5-7 oz. Dessert Dish
Cafe au Lait
The cafe au lait is typically made with French press coffee instead of an espresso shot to bring out the different flavors in the coffee. It is then paired with scalded milk instead of steamed milk and poured at a 50/50 ratio.
- Ratio: 5 oz. French press coffee + 5 oz. scalded milk
- Cup: 12 oz. Coffee Mug
Iced Coffee
Iced coffees become very popular in the summertime in the United States. The recipes do have some variance, with some locations choosing to interchange milk with water in the recipe. Often, different flavoring syrups will be added per the preference of the customer.
- Ratio: 2 oz. drip coffee or espresso + 4 oz. of ice + 4-6 oz of milk or water + flavoring syrup to taste
- Cup: 14 oz. Mixing Glass
Being familiar with different types of coffee drinks can give you the confidence to try new drinks and open you palet up to new experiences.
Remember, to stop and smell the coffee.